Since its inception, OWSLA has been at the forefront of electronic dance music, releasing music from some of the biggest names in the industry, such as Skrillex, Zeds Dead, Porter Robinson, and What So Not. The label has become known for its eclectic and diverse roster of artists, showcasing a wide range of genres including dubstep, house, trap, and future bass.
OWSLA has also become known for its innovative approach to marketing and branding. In addition to traditional album and single releases, the label has created unique multimedia experiences such as the “Skrillex Mothership” tour, which featured a giant spaceship-inspired stage design, and the OWSLA Pop-Up Shop, which offered exclusive merchandise and live performances.
One of the keys to OWSLA’s success is its ability to identify and develop new talent. The label has helped launch the careers of many up-and-coming artists, such as Valentino Khan, JOYRYDE, and Slushii, providing them with a platform to showcase their unique sound and style.
In addition to its music releases, OWSLA has also expanded into other areas of entertainment, such as film and television. The label has produced music for movies such as Spring Breakers and The Amazing Spider-Man 2, as well as the Netflix series Stranger Things.
Overall, OWSLA has become one of the most successful and influential record labels in the EDM scene, with a diverse and talented roster of artists, innovative marketing strategies, and a commitment to pushing the boundaries of electronic dance music.