Streaming Platforms and EDM Profits: The Power Surge Reshaping Music’s Landscape
Global Access and Exposure
Democratization of the Music Industry
Enhanced Data Analytics
Creation of New Monetization Avenues
Playlists and Discover Weekly Features
Boosting Ancillary Revenue Streams
Redefining Album Releases and Singles
Bridging the Gap Between Genres
Streaming platforms, with their vast libraries, encourage cross-genre exploration. It’s not uncommon for a listener of pop or hip-hop to stumble upon an EDM track and vice versa. This genre-blending is introducing EDM to wider audiences, boosting its popularity and profitability.
Elevating Niche Sub-genres
Live Streaming and Virtual Concerts
With the onset of global events like the COVID-19 pandemic, the music industry saw a massive shift towards virtual concerts. Streaming platforms jumped aboard, integrating features that allow EDM artists to host live streams. Such events not only offer direct ticket or stream revenue but also bolster an artist’s streams post-event, as new fans look to replay their favorite moments.